8 tips to stop your MailChimp campaigns registering as SPAM

If you are finding that your MailChimp campaigns are suddenly not landing in your readers’ inbox, here are 8 tips to make it user-friendly, and avoid it becoming caught in spam filters.

TIP: A great way to avoid spam filters is to think like one! Avoid doing commonly identified items that spam filters look for, and this will enable you to avoid being caught in a junk folder.



Don’t go overboard on formatting colours, fonts and styles. Avoiding bright red fonts. (One for me to alter on my newsletters…oops!)



Don’t go crazy with exclamation marks. !!!!!!!!!! (Big Noooooo)

Tip: When to use exclamation marks. Here is a great explanation from the Oxford Dictionary.

The main use of the exclamation mark is to end sentences that express:

 >  an exclamation:

Ow! That hurt!

Hello! How are you?

 >  direct speech that represents something shouted or spoken very loudly:

‘Look up there!’ she yelled.

 >  something that amuses the writer:

Included on the list of banned items was ‘crochet hooks’!

 >  An exclamation mark can also be used in brackets after a statement to show that the writer finds it funny or ironic:

 She says she’s stopped feeling insecure (!) since she met him.

 People tend to use a lot of exclamation marks in informal writing such as emails or text messages, but you should avoid using them in formal writing.



STOP YELLING.   Don’t go overboard on CAPITAL LETTERS.



Avoid word classed as ‘spammy’, here is a great link to Hubspot of words identified as spam. Click here.



Avoid saying words such as ‘Free’, ‘Click here’, or ‘Click here now’, ‘Act Now’, Limited Time’.



Make sure your unsubscribe option, does not have Click here to unsubscribe.



Avoid the word ‘Test’ in your subject line, when setting up your newsletter.



When sending out your newsletters, make sure you have a plain-text alternative also, not just HTML.


AND AN IMPORTANT THING TO NOTE:  When you send yourself a ‘test’ email of your campaign, use a different email from the one you are sending the campaign from.  As it can trigger it to be seen as SPAM!!!!

MailChimp Ebook IpadIf you are new to setting up your newsletters, then please check out my MailChimp: Step by Step Users Guide which will help you get set up.


If you have any questions, please feel free to post them below.


Published by

Anne Clark, a Virtual Assistant and online strategist. Anne guides and supports business women in their online content management (websites, social media, newsletters and blogging), and is a MailChimp and Evernote expert. Anne, is an owner of multiple businesses, and a mother of 3 young children knows too well the importance of being able to seamlessly manage and maintain a business and life. Anne is so excited to be able to combine her business expertise and life coaching skills to work with her clients to get the results they desire.

Comments · 9

  1. Hi,
    Having trouble with sending very first campaign to newly setup mailchimp account. I just try to send to 1 subscriber, still they detect it as abuse to their system and stop sending. Even tried few time by creating new accounts, same results. Mailchimp is very strict on new accounts.

    1. There are 2 other things you could be doing. #1. Are you using a gmail account to send the emails from? As gmail will be recognised as a potential spam email account. You need to be using your business one. And, #2 when sending test emails, make sure you are NOT using the same email you are sending the email to your subscribers. Because if you are frequently sending test emails, MailChimp will be come wary and start to regard your email address as spam.

  2. Hi Anne,
    If the users email is Gmail many times my Newsletter goes to Spam, I am not using a Gmail address to send it. What can I do?
    Thank you!!

    1. Hi Sandra, you need to give instructions to check their spam folder and add you to the contact list. Here is sample I use in my MailChimp sequence, so once they enter their details, they see the following instruction on the next screen.

      Go to Google Contacts.
      In the bottom right, click Add people .
      Type the contact’s name.
      Click Create.
      Add contact information.
      Click Save.

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