If you are finding that your MailChimp campaigns are suddenly not landing in your readers’ inbox, here are 8 tips to make it user-friendly, and avoid it becoming caught in spam filters.
TIP: A great way to avoid spam filters is to think like one! Avoid doing commonly identified items that spam filters look for, and this will enable you to avoid being caught in a junk folder.
Don’t go overboard on formatting colours, fonts and styles. Avoiding bright red fonts. (One for me to alter on my newsletters…oops!)
Don’t go crazy with exclamation marks. !!!!!!!!!! (Big Noooooo)
Tip: When to use exclamation marks. Here is a great explanation from the Oxford Dictionary.
The main use of the exclamation mark is to end sentences that express:
> an exclamation:
Ow! That hurt!
Hello! How are you?
> direct speech that represents something shouted or spoken very loudly:
‘Look up there!’ she yelled.
> something that amuses the writer:
Included on the list of banned items was ‘crochet hooks’!
> An exclamation mark can also be used in brackets after a statement to show that the writer finds it funny or ironic:
She says she’s stopped feeling insecure (!) since she met him.
People tend to use a lot of exclamation marks in informal writing such as emails or text messages, but you should avoid using them in formal writing.
STOP YELLING. Don’t go overboard on CAPITAL LETTERS.
Avoid saying words such as ‘Free’, ‘Click here’, or ‘Click here now’, ‘Act Now’, Limited Time’.
Make sure your unsubscribe option, does not have Click here to unsubscribe.
Avoid the word ‘Test’ in your subject line, when setting up your newsletter.
When sending out your newsletters, make sure you have a plain-text alternative also, not just HTML.
AND AN IMPORTANT THING TO NOTE: When you send yourself a ‘test’ email of your campaign, use a different email from the one you are sending the campaign from. As it can trigger it to be seen as SPAM!!!!
If you are new to setting up your newsletters, then please check out my MailChimp: Step by Step Users Guide which will help you get set up.
If you have any questions, please feel free to post them below.