Many people have mixed views about pop ups on websites, some love them and others loathe them. I have a pop on my website and I have to admit I love it.
The benefit I personally have found are;
- If I can’t locate sign up sections on a website the pop up brings it to me
- It has organically grown my mailing list without me doing the work (although having an opt-in that people want and need also helps!)
- It has enabled me to have different pop ups for various pages on my website, depending on who I’m wanting to land there, eg: business owners against those wanting to be VAs.
So what does the research say.
Did you know that pop ups have been around for several decades, and they are still popular for business owners to use on their website.
It’s a brilliant persuasion tool to get your visitors to take action.
Most visitors to a website either never return more than once, so you don’t want to miss the opportunity to get them to sign up to your mailing list.
You can create pop ups for someone arrival, scroll action or departure. You are not limited to just one style or functionality of a pop up. The world is your pop up oyster!
Whilst there are other ways for people to remember your website, such as bookmarking. The reality is, they’re not like to go to it frequently and as such will forget you all together.
You really want to be persuading them to sign up to your mailing list so you can have the privilege of landing directly into their inbox.
One great tip for a pop up is to make it something your visitors want from you. Creating a free opt-in such as an ebook, mini course, cheat sheet or discount voucher. When you have an enticing offer, people will sign up and hopefully stay on your mailing list.
I’ve tried a couple of different pop ups, but will admit my favourite has been PopUp Ally. It comes with a free version, which a lot of website use, but if you want to take it up a notch and really customise your pop up for your audience, then after you install the free version, n the back end of your website, you’ll be able to get a 21 days free trial of the professional version for $1 US. I highly recommend trialling it.
The free version is a standard ‘out of the box’ look that is really easy to set up.
I did the trial and then purchased the professional version, which I operate on 3 of my websites. It’s fantastic and I’m happily seeing my mailing list steadily increasing.
Your newsletter program will also have pop up features you can utilise to help convert your visitors. Don’t be afraid to check them out.
Some great best practices you can try when creating your pop up.
Offer what your audience wants. For example, most people who come to my ‘virtual’ door don’t know how to work with a VA or where to start. So my free opt-in is exactly that ‘How to start working with a VA’.
With most people viewing website via their mobile, make sure your pop up is set for mobile friendly. I know that PopUp Ally allow you to set up a desktop and a mobile version, so you’re not limited and are able to capture both audience.
Many marketers will tell you to use only one pop up at a time, but I say it all depends on what pages your visitors are landing on. Yes with PopUp Ally you can have a pop up specific to one page only on your website.
Never have more than two fields on your pop up, otherwise it will become a deterrent for your visitors.
And of course, if you’re having issues setting up your Pop Up. I can most certainly help you. It’s part of the services I provide.