You may, or may not, have heard all the buzz about the new GDPR ruling introduced by the European Union that takes effect from 25thMay 2018. If you have, you may have assumed thought it doesn’t impact your Australian business. Unfortunately, it could.
What does GDPR stand for and mean?
GDPR stands for “The General Data Protection Regulation” a privacy law from the European Union that goes into effect May 25, 2018. Though it’s a European Union law, all online business’ need to pay attention because the GDPR will mean changes for the way they operate.
How does it impact your business?
By rights, this ONLY impact your business database list if you have people signing up from Europe. However, as an online business owner, you can’t always control where your sign-ups are from.
How does this impact your mailing list?
The very basic principle is if you’re collecting data from people to sign up to your mailing list or buying your product, and they’re from Europe then it impacts you. So, if you do have EU sign-ups then you need to ensure you’re meeting the policy.
How the GDPR can impact your sign-ups is;
- You must outline what data your collecting and how it will be used.
- You can’t just have a person sign up for 1 opt-in and then you copying them to your master mailing list. They must consent for being on the additional mailing list.
- You also CAN NOT have not have the ‘consent to my master list’ set as an automatic YES. You have to make it so they are literally choose YES to being on your list.
- Any matter in which you are handling
BUT PLEASE THERE IS MORE INVOLVED, AND I HIGHLY ENCOURAGE YOU TO KEEP READING AND LISTEN TO AMY’S PODCAST!!!!
I recently listen to Amy Porterfield’s podcast, where she interviewed Bobby Klinck. I highly recommend you listen to it, Bobby explains it in all in simple clear understandable language and gives strategies on what measure you can take to ensure you’re complying. Bobby even has a free training opt-in on how to comply with the GDPR, which you can sign up to here.
Why this is urgent
For anyone on your mailing list that is impacted by the GDPR, you must have them complying by the 24 May 2018, even if that means deleting them from your database. As the GDPR does impact deletion after that date.
Segmenting those impacted by the GDPR
Whilst most people on your database should be able to be segmented so you can identify those that fall under the GDPR, you also need to assume those who are not identifiable by the IP location, that you need to put them into this category.
In Amy’s podcast and on this page link, Amy has provides information on:
- How Do I Preserve My Existing List and Get Compliant?
- Summary of Bobby’s Suggestions to Preserve Your Existing List and Get GDPR Compliant
- What do I need to do moving forward in my list building efforts to be compliant with GDPR?
Companies that are hosting your database, such as MailChimp, Infusionsoft, ConvertKit, Ontraport, are also taking the necessary steps to help you effectively manage your database and compliant, so please take the time to also check what methods they have provided to help you.
Here are some of their articles:
- MailChimp – New MailChimp Tools to Help with the GDPR
- InfusionSoft – You Need to Know This: An Overview to the New GDPR
- Ontraport – GDPR, Privacy Shield and Ontraport
- ConvertKit – Features + Support for the General Data Protection Regulation (GDPR)